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Twitter“SEO is dead!” they exclaim. “Content marketing is the new SEO.” The gold rush may be over, but SEO itself is not dead. Instead, Google’s algorithmic changes have rocked the boat and tipped a lot of web spammers into the
About Steve Masters
Steve started professional life as a magazine journalist, working on music magazines and women's titles before becoming a web editor in 1997, then joining MSN to work purely in online publishing. Since 1999 he has worked for and consulted to a broad range of businesses about their online marketing. He joined Vertical Leap as Campaign Delivery Manager in January 2012. Follow on Google Plus and Twitter.
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Author Archives: Steve Masters
Google Street View now enables businesses to take visitors inside their premises with a virtual tour, using photos taken by a Google-accredited and trained Trusted Photographer. Try it out for yourself with the virtual tour of the Vertical Leap office
Google has arguably won a battle in Europe, but it is still fighting anti-trust fires on the continent. Responding to criticisms about its dominance over search results, the search giant has agreed to flag its own results more clearly, so
Traditionally, search engine optimisation (SEO) has a direct relationship with rankings. The higher up the search results you go, the more traffic you get, in general. This is especially true when you get on to page one of Google. If
How much is that doggy in the window? When is Pancake Day? What is the biggest question on Google? Where is ‘why’ in the pecking order of keyword popularity? All this randomness is not random at all because I have
When we talk to clients about SEO, they often ask one (or both) of these two questions. How long will it take for me to get X,000 visitors per month? What ranks can you promise me in three months, six
There’s an exciting new tool in Google Webmaster Tools called Data Highlighter. This is excellent for webmasters who want to make the most of structured data but who have difficulty editing the source code of websites. Many websites are hosted
The end of the world is supposed to happen on 21 December 2012. That’s according to the Mayans, whose calendar actually predated the modern one so how do we really know? The end of the world was also supposed to
The Plain English Campaign celebrates Plain English Day on 14th December – a day dedicated to the campaign against incomprehensible verbosity and jargonated pomposity. Or, in other words, in favour of plain speaking. Sometimes a bit of verbiage is a
Speeding up your website may be the best thing you can do right now. All the effort you are putting into your SEO to get yourself a higher result in Google is probably great – you are writing content, achieving
