Almost two years ago I posted a piece about ecommerce SEO. It covered the challenges faced in making your ecommerce site as search-friendly as possible. The principles still stand. Have a vision for what it needs to achieve- thematically If you
Author Archives: Joe Bursell
Yup, that’s right it’s St. Valentine’s Day, so I’m declaring my love for Google or its organic search engine to be precise. It’s not because I’m a brain-washed follower, or looking for some swag (that’d be cool though, right?). This
Sometimes when people share, and solve, a relatively technical problem they forget that the email can end up being impenetrable to understand. That’s OK if its between say me and developer, but when commercial and operational contacts are involved the
Tickets to this SEO gig are not cheap, so if you’d like more insights how about you buy me a pair of Infrared Air Max 90’s UK size 10/11? or a pint? or a coffee? That’s my takeaway; building links
There’s a group out there called Right to Parody and they’ve got an interesting agenda. Their headline is that “Copyright law needs a sense of humour”. The general idea being that a company, person or brand owner that has copyright
People like people (generally, hopefully), and so they tend to make buying decisions based on someone else’s opinion. I mean if a product gets a bad review (from a person) it’s less likely to be bought. If a company gets
So this is Christmas, and what have you done? I’ll tell you what I’ve done; hit up my own personal Way Back Machine to 2007 that’s what. I wrote about Christmas Number Ones then, and it’s time for Christmas Number
After listening to some top-notch whinging on Radio 2’s Jeremy Vine show yesterday it occurred to me that their internet shopping bash-fest wasn’t actually about internet shopping. The gripe was about late or non-delivery.
Let’s get the acronym/initialisation explained and out of the way first. SEMPO is the Search Engine Marketing Professional Organization. Founded in 2002, their mission is laudable. Broadly speaking they aim to provide Education and Awareness for Search Engine Marketing. Education
So, Google is upping the ante for brand search results. If you search for a few brands that you’re partial to I’m hoping you’ll see the same style SERPs that I’ve been getting e.g. a huge piece of SERP real-estate
