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About Emily Mace
Emily joined Vertical Leap in 2008 and is now the Senior SEO Campaign Delivery Manager. Emily previously worked in training, IT Support, Website development as well as SEO and worked for local Government departments and Tourism South East. Emily gained Google Analytics Individual Qualification in 2011, and regularly blogs on the technical aspects of SEO, sharing her expertise with our readers. Follow on Google+
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Author Archives: Emily Mace
If you are working with an SEO or design agency, or even if you have a new member of staff working on your website, you may find you need to add a new person to your Google Webmaster Tools (GWMT)
Google has just announced some new filtering options for Analytics which will help you better understand the types of visitors coming to your site. Of these, a large number are focussed around understanding mobile users and those being redirected from
If you run multiple websites but have the same tracking code for Google Analytics on all of the sites, how do you set up your tracking so you have accurate information on a site-by-site basis whilst maintaining your historical data?
On every website there are sections which you don’t want to be indexed – for example your admin page, or duplicate pages which are for consumers or marketing campaigns only. There are ways of making sure these pages aren’t indexed,
Hopefully by now you have set up author bios on your website and are using the Rel=Author tag; showing Google who exactly is writing for you. There’s another author tag you can use too, which links your company’s website to
Google has issued a blog about how to correctly use the canonical tag in the last few days and I thought this would be a good time for some guidelines on how to correctly use this tag for our readers.
We all have favourite tools that help us to facilitate our SEO campaigns. In this blog, I’m going to highlight my top 10 favourite tools, these are the things I use the most when I’m doing optimisation and the tools
One common question about content relates to length and what impact this has on your website. Should you use short and snappy news items or create something long form? This is something which causes debate among digital marketing specialists and
In my content miniseries, I’ve touched on video but not explored it in much detail – so in this week’s blog, I thought I’d explain what you can do to make the most of your video content. What video content
