So, here’s some good news. Something I wrote on this blog at the beginning of the year came true. I know! How’s that for a lede? That’ll teach you not to ignore me. In my blog with predictions for 2011,
Author Archives: Damian Koblintz
A little while ago, Vertical Leap as a company made a strategic change in the way that we view search marketing, to put content at the centre of all our services. Thus was born the concept of content-driven search marketing.
Gradually, the wider world of web marketing has been waking up to the value of what is being called ‘Evergreen Content’. There’s been plenty written about the enduring value of more heavily researched, in depth pieces that not only give
Over the last couple of months I’ve been hearing so much talk of Pandas that I thought for a minute I’d fallen asleep and woken up in 1988. Industry commentators seem to mostly be concentrating on the content side of
Thus far, there have been lots of claims that Google is using social signals as a ranking factor. However, every study that I’ve read that purports to show this can fairly easily be explained by external factors and poor experimental
As I looked back at the Vertical Leap blog this morning, I was pretty surprised to see that I’d not published anything about Panda. Which is a shame, as I had a nice joke about websites getting black eyes, or
So, tomorrow it is the BrightonSEO search marketing conference, which a few of us will be attending. When we talk about staying on the cutting edge of search marketing so our clients don’t have to, this is partly what we’re
So, on Friday, I finally entered the twenty first century, and got a smart phone. A Nexus S, to be precise, which is part of the Google range of Android phones. It’s quite nice, but I haven’t yet gotten used
One of the things that we’re very keen on here at Vertical Leap is taking time to build on our core SEO skills, to test the fundamentals that inform our strategies, and generally to Become Better At Stuff. A noble
At the risk of incurring the wrath of News International, I want to talk a bit about something I read on the other side of the New York Times paywall. Last week, they published a fairly lengthy article about search,
