What is Dynamic Keyword Insertion? Dynamic keyword insertion is a pretty funky bit of script that will call upon keywords within your ad campaigns and add this as the Title of your advert on the sponsored links part of the
Author Archives: David Thomas
PPC Glossary Part 8: What are Negative Keywords? Welcome back to my glossary of PPC terms to assist you in your quest for the ultimate campaign for your business. It has been a while since I last blogged on
2010 has been a very busy year so far and we are only just entering day 22 of the first month. For this reason alone I have not been able to comment and add to many of my own thoughts
In a new twist in Adwords testing, Google has started to show Ad Sitelinks in the Adwords area of the page. This is a test that they announced back in November http://adwords.blogspot.com/2009/11/increasing-choice-and-relevancy-in.html. Until now, Sitelinks have been an entirely organic
NO NO NO don’t do it…… I have been looking into this in depth recently after a new client said to me that until moving over to Vertical-Leap his PPC Campaigns were being managed by a firm in India. After
Oh yes its that time again! Supermarkets have already shunned the Point of Sale Halloween and Bonfire goodies for the big one! Christmas. It frightens me that each year we seem to be getting a little earlier with our advertising
I have now been running PPC Campaigns through Google, Yahoo and other sponsored search networks for some years and still it stuns me whenever I see a prospect come to me that is not utilizing any sort of conversion tracking
The time we were all waiting for has arrived the new Google Adwords Pay Per Click interface is here. On entering work this morning and loading up our Adwords system we all noticed that the link to the old PPC
Award Winning PPC Companies: Adwords Certificate. It has become more and more apparent in recent times of the sheer amount of wannabe PPC Experts utilizing the Adwords professional accreditation certificate, falsely. As a Pay Per Click Manager working for a
Many speculations and mutterings were heard toward the latter part of 2008 about the push into online marketing due to the oncoming recession, for many businesses from large blue chips to smaller SME’s. The talk of recession set the jungle
