Psssst. You there. Yes you. Want to know a secret? Ok, listen. A patent application has been unearthed from last year which appears to show some – if not all – of the ranking factors which go into Google determining
Author Archives: David Howells
Recently, Vertical Leap ventured out of our lovely Dockyard offices to go and speak to people in the real world. You know, face to face, like we used to. The aim wasn’t just to get some sunshine, however, but to
Content marketing is not just about getting a few hundred words and throwing it out into the internet to see where it lands. Quite the opposite in fact. Rapidly publishing reams of pointless content could well do you more harm
‘SEO friendly’ Depending on your personal belief, this little phrase could elicit one of any number of wildly varying emotions. You could, for example, feel completely indifferent and powerless, thinking that search has changed the way we use the internet
Content marketing has had many titles bestowed upon it. “It’s revolutionising online marketing”… “It’s altering the craft of news writing”… “It’s changing the face of sales.” The last of these, (the affect it has had on sales), however, has come
You’d think that the whole journalism vs. brand journalism debate would provide some interesting comment: professional wordsmiths going at it hammer and tongs, speaking up for their respective sides, all the while packaging it up in witty, erudite ways. What’s
Granted it took a civil uprising in Egypt, but Twitter is now seen as a valid place to gather and share information from trustworthy sources (and sometimes even pertaining to a little more than just what someone’s had for breakfast).
Internet “users are selfish, lazy & ruthless.” Ouch. But, of course, it’s true. Internet users are indeed “selfish, lazy & ruthless” and are extremely disinclined to read all the way through a piece of copy. Even you.
This thrifty little adage was first coined by Benjamin Franklin, and has since become the Hollywood go-to whenever you’d need to portray a stressed businessman on the cusp of a million-dollar deal, or a heart attack. Or both. But it’s