One of the really awesome features Google released is AdWords Scripts.
With a little magic and JavaScript trickery you can set-up either a standard or custom Script within AdWords. This can then run either one time or be scheduled hourly, daily, weekly or monthly.
You may wonder what on earth they can do for you? – Well let me say this. Lots.
A really great example is this. Keyword Performance Reports.
Giving you insight into your accounts Quality Score and Ad Position.
Then if you schedule this and run it on a Monthly basis… Hey presto you are now tracking Quality Score over time !!
This guide from Google tells you everything you need >
https://developers.google.com/adwords/scripts/docs/tutorials/keyword-performance-report
Nothing too scary honest! Simply copy and paste the script.
Edit the Email recipient. Save. Authorise. And Run.
Here’s a sample of the data your inbox will be privy to >
Now that’s just for starters. If you read up on the functionality offered, you can conjure up a whole range of truly useful scripts.
Tasty.
