One of the really awesome features Google released is AdWords Scripts.
You may wonder what on earth they can do for you? – Well let me say this. Lots.
A really great example is this. Keyword Performance Reports.
Giving you insight into your accounts Quality Score and Ad Position.
Then if you schedule this and run it on a Monthly basis… Hey presto you are now tracking Quality Score over time !!
This guide from Google tells you everything you need >
Nothing too scary honest! Simply copy and paste the script.
Edit the Email recipient. Save. Authorise. And Run.
Here’s a sample of the data your inbox will be privy to >
Now that’s just for starters. If you read up on the functionality offered, you can conjure up a whole range of truly useful scripts.