In a rare show of candidness, Google’s head of Webspam, Matt Cutts, recently posted a Webmaster’s Video answering the question: ‘What should we expect in the next few months in terms of SEO for Google?’ Over the course of seven
SEARCH MARKETING BLOG
I glance out of the window by my desk to see a long-absent glimpse of the sun as it beats down on a stunning view of HMS Warrior. All around me my colleagues are hard at work strategising, optimising websites,
If you are working with an SEO or design agency, or even if you have a new member of staff working on your website, you may find you need to add a new person to your Google Webmaster Tools (GWMT)
So you’ve set up an Adwords campaign and entered every single word you can think of which may be remotely relevant to your website and to attracting new visitors. All you need to do now is activate the campaigns and
Google has just announced some new filtering options for Analytics which will help you better understand the types of visitors coming to your site. Of these, a large number are focussed around understanding mobile users and those being redirected from
Google penalties can sneak up on anyone. You’ve watched your sites’ rankings grow steadily and seen traffic increase, then out of nowhere you’re hit by a feeling akin to walking back to the car to find a ticket firmly fixed
“SEO is dead!” they exclaim. “Content marketing is the new SEO.” The gold rush may be over, but SEO itself is not dead. Instead, Google’s algorithmic changes have rocked the boat and tipped a lot of web spammers into the
Remarketing, or retargeting, offers a powerful way to reach previous website visitors using Google AdWords. By tagging site visitors who view selected website pages during their visit, we can reach out to them whilst they browse other sites – such
Google has started rolling out a new beta ‘Top Movers’ view in AdWords’ dimensions tab. For us, it’s currently only appearing on certain accounts; we understand from Google that this is currently in limited beta release and available to select
When it comes to pay-per-click marketing, data analysis is king. It’s in the foundation of every strategy – the mortar between the bricks in the tower of optimisation. Every adjustment to the variables in your control is based on the
