A new keyword research tool from Google is being rolled out! This will replace the existing Keyword Tool & Traffic Estimator to create the combined ‘Keyword Planner’. Many grumblings where the existing system was concerned were related to the complexity
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If you have a new member of staff or an agency working on your website, you will need to add them to your Google Analytics (GA) account. If you don’t, they won’t be able to help you report on the
Remarketing has always been pretty remarkable. It involves following people around the web that have visited your website but not purchased (one example), with your adverts. Now, Google has really upped their game with its most recent iteration of remarketing:
To mark my third anniversary with Vertical Leap I’m doing a rundown of some of the changes those of us working in the SEO industry have been both excited and scared by during the past few years The first post
In a rare show of candidness, Google’s head of Webspam, Matt Cutts, recently posted a Webmaster’s Video answering the question: ‘What should we expect in the next few months in terms of SEO for Google?’ Over the course of seven
I glance out of the window by my desk to see a long-absent glimpse of the sun as it beats down on a stunning view of HMS Warrior. All around me my colleagues are hard at work strategising, optimising websites,
If you are working with an SEO or design agency, or even if you have a new member of staff working on your website, you may find you need to add a new person to your Google Webmaster Tools (GWMT)
So you’ve set up an Adwords campaign and entered every single word you can think of which may be remotely relevant to your website and to attracting new visitors. All you need to do now is activate the campaigns and
Google has just announced some new filtering options for Analytics which will help you better understand the types of visitors coming to your site. Of these, a large number are focussed around understanding mobile users and those being redirected from
Google penalties can sneak up on anyone. You’ve watched your sites’ rankings grow steadily and seen traffic increase, then out of nowhere you’re hit by a feeling akin to walking back to the car to find a ticket firmly fixed
