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Organic Search SEO

Wednesday, April 9th, 2014, by

There are very few examples of small to medium-sized companies where in-house SEO works, or at least where it works anywhere near an optimum level. Despite this, many… Read more

 
Paid Search
PPC is more that just search ads

Friday, April 4th, 2014, by

As an official Google Partner agency, Vertical Leap plans, builds and optimises a wide range of PPC campaigns. The most common of these involve ads which appear on… Read more

 
Paid Search
Choosing a PPC Agency

Wednesday, April 2nd, 2014, by

Choosing a PPC (pay per click) agency can be a daunting task. Entrusting your AdWords account to another company can mean giving them permission to spend potentially hundreds… Read more

 
Paid Search
How Much Should Search Marketing Cost?

Thursday, March 27th, 2014, by

Having worked within the paid search industry for a number of years, I have frequently been presented with the question: “Why do you need to pay to reach… Read more

 
Google

Friday, March 21st, 2014, by

There are a lot of posts out there talking about negative SEO; impact areas, demystifying what negative SEO actually is and ways of protecting your site. Surprisingly, though,… Read more

 
Paid Search
Remarketing

Wednesday, March 19th, 2014, by

PPC Remarketing, in its simplest form, allows you to show adverts to anyone who has previously visited your website. Your adverts, often image banners, can be shown across… Read more

 
Google
Whats coming in the future

Monday, March 10th, 2014, by

Google’s not just a search engine Search may be its core product, but Google has its fingers in many, many more pies; all manner of products and projects… Read more

 
Organic Search SEO
Rain on man

Thursday, March 6th, 2014, by

I believe in this statement 100%. Search marketing enables companies to compete (in theory, at least) in a budget and scale-neutral environment, whereby websites that provide the most… Read more

 
Google
Content marketing continues to change

Thursday, February 27th, 2014, by

Like most internet marketing practices, content marketing has certainly evolved over time - with a little helping hand from our friends at Google, of course. We have seen trends come… Read more

 
Organic Search SEO
Cannot predict the future

Thursday, February 27th, 2014, by

If you are approached by a company claiming to guarantee you a ranking in Google, be wary and don’t believe the hype. It will just cost you money.

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