We’re passionate about delivering great results for our customers. The company was founded in 2001 on the principles of effective, transparent and honest services delivered for a fair, fixed price. We’re happy to report this hasn’t changed!
We’re proud to be different from other search marketing companies. Our approach to search has been carefully developed over twelve years, drawing on extensive in-house experience and skills to deliver the reach, results and return businesses need to dominate search for their industry.
Here’s some more ways we stand out from the crowd:
Our approach: content-driven search marketing
Search marketing has changed over the years and SEO and PPC are not enough to ensure search marketing success. Today search demands more, and your website success depends on the quality of your online content. We call our service content-driven search marketing.
Only Vertical Leap puts content at the heart of search. Our content is researched and written by professional in-house journalists, not freelance copywriters. This forms the basis of our SEO, PPC, Content and Social media marketing services, delivering:
- Greater search engine results, more high rankings
- Wider online audiences, brand awareness and authority
- More leads, sales and profit
What does this mean?
Our SEO service combines tried, tested and ongoing technical processes with online content, improving your search engine attraction, website discoverability and traffic volume.
Our PPC experts create highly targeted messages to deliver new and repeat customers, making your business become the first choice in the market, increasing sales and ROI.
Content for your website boosts the effectiveness of your search marketing campaigns, reinforcing your online visibility, industry reputation, and customer attraction.
Social media marketing enables you to connect with your market in new ways. Use content for your social media pages and targeted advertising to extend your reach beyond the company website.
Specialist people, processes and technology
We are search specialists. We don’t offer web design, development or hosting (but we can recommend some great people who do). This means every aspect of our company is focused solely on search, from our people, to our processes, through to our technology.
Our people have broad experience in marketing, project management in addition to their specialisation of SEO, PPC or Content marketing. This means you benefit from expert advice, not generalist views.
Our processes underpin our success, because they ensure every customer benefits from a consistent approach. For example, you don’t get a different take on SEO from Emily or Joe, and there’s no difference in approach to your PPC with Rachel or Mackenzie. Each customer can expect the same high level of constant service and care and the same proven methods that deliver results.
Our technology, called Apollo, is different from other search companies. Built initially to help our people do a better job running our customers’ campaigns, the system has developed to provide business intelligence and assist our process management. Apollo helps us deliver a superior service, and helps us communicate that success to our customers.
Fixed price and all-inclusive services
We don’t believe in pricing menus and bolt-on extra services. We first establish your search marketing objectives, and agree how we can work together to achieve them. Our pricing is based on an honest assessment of the work we will carry out for you, so the price we quote is fixed, and fully inclusive. With no hidden extras you get the security of a fixed monthly marketing cost.
Putting the customer first
Lots of companies claim to do this, but we put our money where our mouth is by creating a dedicated, non-sales Customer Experience team which examines every touch point between us and our customers. Our Customer Experience Manager is your personal advocate within the company, keeping your needs at the forefront of everything we do, so that we deliver the very best search marketing services. Read our case studies to see how we help our customers.
You will not find a more transparent, open or effective search marketing company.